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Fashion Gold

Kit PROTECT & CONTROL Post Progressive + PROTECT POO - Pre-Shampoo 500ml/16.9fl oz

Kit PROTECT & CONTROL Post Progressive + PROTECT POO - Pre-Shampoo 500ml/16.9fl oz

Regular price $83.80 USD
Regular price $109.80 USD Sale price $83.80 USD
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 The PROTECT & CONTROL SHAMPOO prolongs the results of the straightening treatment and preserves the shine and hydration-for your strands. 


Conventional shampoos tend to undo the effects of the straightening treatment up to 5x faster in addition to leaving your hair dull and dry. 

Fashion Gold Shampoo has already been developed with the most advanced technology to keep the hair cuticle closed, avoiding oxidation and the loss of the active ingredients that keep the hair straight and nourished. Its exclusive formulation cleans without damaging the strands, promoting a deep hydration and an intense treatment. Its concentrated formula provides better results, enabling an increased number of washes compared with that of other traditional shampoos. 


It’s recommended for all hair types and compatible with all chemical treatments on the market. It does not alter the color of the strands. It can be used daily. 


It’s recommended especially for those use the Fashion Gold Progressive Straightening treatment. 


This product does not straighten the hair, it only prolongs the effects obtained from the progressive straightening treatment . 


pH 7.0 


PROTECT & CONTROL MASK 500ml / 10,1oz 

Achieve your dream of straight, extremely hydrated hair with intense shine and manageability .  

The 2 in 1 mask is able to condition and hydrate at the same time, providing a unique result leaving your hair manageable and balanced. Its exclusive technology prolongs the effect of the Progressive straightening treatment , leaving your hair straight for much longer. It does away with the use of conditioner, since its pH balance hydrates while keeping the hair’s cuticle closed, preserving the straightening treatment for much longer. You can use it daily.  

It doesn’t increase the production of your hair’s natural oils, nor does it weigh it down. It keeps your strands under control, decreasing frizz, making it easier to comb after shampooing.  

It’s recommended for all hair types. It can even be used as a deep conditioning mask, if used with a heating cap for 10 to 25 minutes. It’s recommended especially for those who use FASHION GOLD Progressive straightening treatment .  

This product does not straighten the hair, it just extends the results obtained from the Progressive straightening treatment .  

pH: 4.5 


PROTECT POO - Pre-Shampoo 500ml/16,9fl oz

If your hair has dry ends, is damaged, or is chemically treated, you might notice that, after several washes, your ends are thinner or your strands appear duller .
This is the effect that harsh surfactants used in shampoos has on hair fibers.

Fashion Gold’s Protective Pre-Poo is specifically formulated to protect and hydrate before shampooing , preventing the hair strands from being completely stripped of their natural oils along with the day’s impurities.

With the power of oils and cationic technology (positively charged), a protective coating is created on the ends on the hair, but without completely shielding them, lessoning the impact of the surfactant in the shampoo.
Furthermore, this technology prevents the much feared cumulative effect on the hair strands (build-up), not altering the performance of the conditioners and masks used after the shampoo.
Silky-smooth hair with intense shine, that is easy to detangle and comb, with full, not split, ends are some of the main benefits of FASHION GOLD’S PROTECTIVE PRE-POO.

With its active moisturizers combined with baobab oil and shea butter, it creates a protective lipid barrier on the cuticle to receive the shampoo. The result is clean, extremely hydrated and tangle-free hair. INSTRUCTIONS Apply the PROTECTIVE PRE-POO lipid protection to dry hair 10 cm from the scalp and work down to the ends. Leave on the hair for 2 minutes. Rinse and then wash with the Fashion Gold post-progressive shampoo.

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